Panasonic Corporation will be presenting its latest digital audio visual products and technologies at the IFA 2009 Consumer Electronics Exhibition in Berlin from 4 - 9 September 2009 at its booth in hall 5.2 a/b. This year, visitors can look forward to a revolutionizing viewing experience that feels more real than it ever has been before thanks to Panasonic's new Full HD 3D technology. In the two 3D theaters in Panasonic's public booth area, the characters seem to emerge from the screen so that spectators get the impression to be part of the movie environment.

Technology overview
Panasonic's diverse line-up of digital audio and visual equipment, including full High Definition flat-panel TVs, digital still cameras (compact and interchangeable lens products), Blu-ray Disc recorders and HD camcorders, lets users enjoy crisper, more vivid images and astonishing sound never before experienced, all from the comfort of home. This year, Panasonic will exhibit a variety of its latest High Definition products that have gone from being prototypes to becoming reality thanks to the industry-leading, cutting-edge HD technologies developed by Panasonic.

"Revolutionary Technology"
The slogan of this year's Panasonic IFA booth is "Revolutionary Technology" as the company will be showcasing many significant new technologies that live up to this claim. The 3D Cinema Experience area, which offers cinema-like Full HD 3D experience, will be this year's highlight. Panasonic, an industry leader for Full HD 3D technology, will be presenting its cutting-edge Full HD 3D Home Theater system in two dedicated 3D theaters. This home theater system goes well beyond today's conventional 3D technology, as it is the world's first to show Full HD 3D with far superior picture quality and a lifelike viewing experience. Throughout IFA, visitors to the Panasonic booth will not only be able to watch 3D movie trailers, but they will be able to take part in a 3D experience that is unparalleled by today's standards.

VIERA Plasma Technology
In the booth area devoted to VIERA, Panasonic will be presenting its extensive Plasma and LCD VIERA line-up, which includes 19 to 103-inch televisions. The VIERA product line-up is known for its combination of high picture quality, smart networking, environmental friendliness, and stylish design.

Visitors will have the chance to experience Panasonic's revolutionary NeoPDP technology, which is incorporated in the VIERA Z1, V10, G15, and G10 series. Because of features like 600Hz Sub-field Drive with Intelligent Frame Creation Pro, THX-certified colour reproduction, game mode and 0.001 ms response time, NeoPDP panels are best suited to enjoy fast sports scenes, action movies and exciting games. NeoPDP delivers crisp fast moving images with deep blacks and rich details and at the same time is gentle to your eyes.

VIERA CAST - Internet content on your TV
With VIERA CAST, viewers can access certain Internet content at the push of a button while sitting in their living room. Panasonic will be announcing new VIERA CAST partnerships including the German newspaper BILD, the well known German broadcasters ZDF and ARD (Tagesschau) and, in the near future, Spain's RTVE. Eurosport will expand its existing content offering with two additional languages.

New TV models
Panasonic will be extending its current V10 NeoPDP line-up to include new 65-inch and 58-inch plasma models. When it comes to picture quality, the V10 Plasma Series tops the VIERA product line. Thanks to 600Hz Sub-field Drive with Intelligent Frame Creation Pro, 1080 lines of moving picture resolution, THX certified display and dynamic contrast of over 2,000,000:1, the V10 stands out through electrifying and cinema-level picture quality. Also included in the V10 line-up is Panasonic's VIERA CAST functionality, which enables users to access internet content on their TV. Additional V10 Plasma Series sizes are the 42-inch (TX-P42V10) and 50-inch (TX-P50V10).