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Samsung has stated that it does not believe Sony will be able to deliver on its promise to begin consumer sales of OLED screens this year. The Japanese brand has caused rivals to accelerate thier plans for OLED screen development, after pledging that it will begin sales of eleven-inch OLED monitors before the end of the year.

Yoo Eui-jin, vice president and chief of Samsung SDI’s OLED team, said “I hope Sony will really do it, but considering circumstances, I doubt they will be able to start selling it this year. Maybe it would be possible for them to make a hundred or a thousand units as artifacts, but no more than that.”

AVzombie