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A Displaysearch study says that in the year 2011 3 million OLED-TV panels goes out at the stores.

The company projected a cost of Sony's 11-inch organic EL panel will be around $700 (USD). The company said cost needs to be lowered toward the diffusion of organic EL TVs. Furthermore, manufacturers must establish a volume production technology and introduce large lines to enlarge organic EL panel size, DisplaySearch said.

DisplaySearch forecasts the large organic EL TV market will grow "in or after 2012, when demand for LCD TVs slows down." This is because it involves a huge risk to invest in new facilities for organic EL panel manufacturing using large substrates or to convert existing manufacturing lines of LCD TV panels to organic EL panels.

via oled-display.net and techon