The joint venture between the two electronics heavyweights has come up with a new display that doubles the life of OLED screens by increasing the efficiency of the way they use emitted light.

A metal membrane inside the prototype 20.8-inch screen helps deliver light from polymers in the substrate out through the glass surface more efficiently than current OLEDs can manage.

The end result means the brightness can be halved while maintaining the same picture quality, which adds up to doubling the lifespan of screens using the new method.

Toshiba had declared that it would release a 30-inch class OLED TV in 2009. However, the company indicated a plan to postpone the schedule. TMD is the company that is developing a panel for this OLED TV.

The problem is power consumption." Katsuji Fujita, president of Toshiba Matsushita Display Technology Co Ltd, explained the challenges that need to be overcome before the commercialization of OLED panels for TV applications at a Toshiba Corp press get together in Tokyo Dec 12, 2007.

So now some positive message from TMDisplay
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