Full-fledged diffusion of organic EL panels is lagging behind predictions by relevant companies, already causing some panel and material manufacturers to retreat from the business. Idemitsu forecasts the worldwide market for organic EL panels will grow to around \180 billion in FY2008, but a spokesperson from the company's PR department said, "It is currently very difficult to foresee when the full-fledged diffusion begins. We place our expectations in more employment of organic EL panels for the mobile phone's main display and the generation of the organic EL TV market focusing on medium- to small-size models."

[press release]