Dolby Laboratories purchased BrightSide Technologies Inc., a company that specializes in high-dynamic-range (HDR) image technology. The company’s development-stage technology enables the capture, distribution, and display of more vibrant video on LCD television sets, as well as front-projection and rear-projection TVs. The result: images that reflect true black; pure, bright white; and all the shades in between.

Now at CEATEC Dolby shows us the new video technologies
At CEATEC today, Dolby Laboratories, Inc. (NYSE:DLB) unveiled details of its new dynamic range imaging technologies, Dolby(R) Contrast and Dolby Vision.

"Dolby is committed to providing innovative entertainment technology solutions. At CEATEC, we are demonstrating new video technologies that could transform LCD picture quality," said Francois Modarresse, Vice President, Marketing, Dolby Laboratories. "Dolby's surround sound technologies are world renowned, and our imaging capabilities are already modernizing how we see entertainment. For example, Dolby Digital Cinema systems deliver movies with opening-night quality every night."

Dolby will be conducting technology demonstrations of its new imaging technologies at CEATEC in room 201B.

Dolby's dynamic range imaging technology, Dolby Contrast provides dramatically enhanced contrast, while Dolby Vision combines dramatically enhanced contrast with extended brightness and dynamic range for LCD televisions with LED backlighting technology.

-- Dolby Contrast, leveraging light-emitting diodes (LEDs) with local dimming, provides outstanding contrast ratio and improvements to the overall image quality.

-- Dolby Vision adds to LED backlight units with local dimming advanced high-dynamic range algorithms, which deliver stunning images, by providing simultaneously high brightness and high contrast ratio. In demonstrations, LCD displays with Dolby Vision deliver picture quality that virtually matches real-world visual perception of depth, detail, and color.

press release