Sony Corp said on Monday it would launch an ultra-thin flat TV based on the organic light-emitting diode (OLED) technology on December 1, bringing a new contender to a market dominated by LCD and plasma TVs.

Sony displayed Monday the first television for the commercial market with an organic light-emitting diode display it said symbolized the revival of the faltering Japanese electronics maker.

The 11-inch display TV called XEL-1 — set to go on sale Dec. 1 in Japan for 200,000 yen (US$1,700; €1,200) — measures just 3 millimeters (0.12 inches) thick, about the same as a coin.

Plans for overseas sales are still undecided, Sony Corp. said. Production is set for 2,000 units a month, it said.

The XEL-1 uses new light-emitting display technology called OLED based on electroluminescent organic materials to deliver clear image quality, even for the color black and a metallic sheen.

Sony, the world's second-largest liquid crystal display TV maker behind Samsung Electronics Co Ltd, expects an 11-inch OLED TV with a thickness of 3 mm to sell for 200,000 yen ($1,700).

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